1. unified brand, unified image.
2. Printing
company have outstanding personality and modern style, reflecting the
connotation of high technology and high quality enterprises.
3. it is compatible with the characteristics
of the product structure of the enterprise and meets the needs of future
product innovation.
4. in accordance with the provisions of the
relevant laws and regulations.
Planning steps
1. research
Full research is the guarantee of successful planning. When
planning the packaging image of printing
company products, we should first investigate extensively and deeply inside
and outside the enterprise. The contents of the survey include enterprise
management concept, development goal, product structure, packaging status and
so on. The object of the survey includes enterprise senior leaders, marketing
personnel, production managers, quality managers and product wholesalers,
retailers and products users.
2. expert consultation
Experts from packaging design can get twice the result with
half the effort.
3. proposal
On the basis of full investigation and research, the plan
is put forward.
4. scheme demonstration
Extensive collection of opinions from all sides is carried
out to demonstrate and modify the feasibility of the scheme.
5. scheme
determination
After the plan is confirmed, the product package image design manual
is completed and manufactured as the standard of product packaging design for
enterprises.
It
is imperative for enterprises to unify the image of product packaging, but it
should also be integrated with the business objectives, marketing plans and
other practical situations. If
the existing product packaging has a high awareness in the market, the new
packaging needs to be carefully planned and a series of measures are
introduced. Otherwise, the blind change of packaging will have a bad effect on
the sales of the products. Therefore, a unified product packaging image should
adopt a strategy of "seizing opportunities and gradually
infiltrating".