If you see the same type of product of different brands in the mall, one package is very dazzling, the price is a little bit expensive, the other is light and light, but the price is a little cheaper. As a consumer, which one would you choose?           

With the development of the society and the improvement of people's living standard, the demand for the packaging design of the products is getting higher and higher. Some consumers even take the product packaging only as the purchasing standard. So a successful product packaging can not only attract consumers' eyeballs, stimulate consumers' desire for purchase, but also spread brand ideas to a certain extent, and establish brand image, thus driving the sales performance of the brand. So what is the relationship between design and book printing? 

In fact, design is one of the most basic and important processes before printing catalogue. The quality of design is closely related to the choice of book printing process. Usually, a senior designer will first communicate with the customer, understand the customer's needs and the customer's positioning of the product, but also provide some constructive suggestions or suggestions for the customer. In the process of design, he will take into consideration many factors such as aesthetics, psychology, budget, and regional cultural environment. After integrating all the needs, they will design the sample works. Because of the different materials used, the printing process is different, and the production process is complicated, such as the plate making, the proofing, the film covering, the polishing, the hot foil and the press type. Every detail may affect the design effect. Therefore, in order to make the most effective presentation of its design concept and perfect the integration of the product and packaging, the designer needs to consider the whole process, both in front of the press or in the post. Only by fully understanding and grasping these processes can designers design the works in line with the aesthetic views of the masses and meet the actual production requirements and market needs.