Although in recent years, China printing industry faces the challenge of many deep-seated contradictions and problems, but still maintained a sustained and rapid development momentum.During the period of "11th five-year plan", China's printing industry output growth rate reached 19.3%, higher than GDP growth.And at the beginning of the New Year, printing industry is gradually from some enterprise bankruptcy, and a decrease in 2013, the year that is news, market outlook is uncertain. Any an industry, when the pessimistic mood began to diffuse, hope and opportunity will appear in casual.Will usher in the printing industry is not only the shrinkage and consolidation, more likely is the turning point and breakthrough. Along with the development of science and technology and the change of social environment, in recent years, the traditional printing industry generally faced with challenges from many aspects.Firstly from the Internet, television, mobile news, such as the challenge of the new media, secondly from digital printing way for the production of the new challenge to traditional printing, as well as rising production costs and the lack of social credit, and so on to the challenge of printing enterprise.All these factors make enterprises feel the unprecedented huge pressure. For out of the woods, a group of newspaper YinChang will try in other than business newspaper printing printing projects, in order to "mixed operation" move markets.Many large-scale printing enterprise began aggressively into the field of digital printing, some hope through digital printing to solve the problem of enterprise development, there are also some hope that through the digital printing to create the Internet platform to promote national development.More and more printing enterprise will be to provide Internet application solutions as the development direction, printing and Internet platforms are moving from the PC terminal to mobile terminal.The change of the terminal may be printed real towards the beginning of individuation and diversification.And creative services will be some new printing enterprise's main means of competition, some more service consciousness and the ability to design printing enterprises will adopt a differentiation competitive strategy, to replace processing services, to create value. The global economy has entered the depth adjustment, difficulties and overall recovery, printing industry will be faced with opportunities and challenges.Have a supply glut in the market, which requires enterprises to take the path of differentiation, along with the development of science and technology synchronous development, avoiding homogeneity, go the way of multiple printing.