Development of China's printing induthe develo
03-19-2012 11:43:46

According to statistics, in 2011 the total output value of China's printing industry accounted for the total output of the national press and publishing industry 1.46 trillion, nearly 60 percent, accounting for about 20% of the total output of China's cultural industry, the printing industry has become the main force of China's cultural industry development . Thus, for the majority of printing companies to aggressively positioning itself as a cultural industry, fight for the country support.

However, such as traditional china printing companies how to integrate into the process of the development of cultural industries how grafting cultural and creative elements, how to layout the cultural ecology has been plagued by printing companies. In September this year at the 2012 annual conference of the National Printing, the printing and distribution of Press and Publication Administration Management Department Deputy Director Cao then entitled to seize the opportunities for development of the cultural industry, and promote the transformation and upgrading of the printing industry "speech given in the answer.
In a nutshell, is the meaning of rich printing speed up the transition to a modern service-based industries; development needs to rely on scientific and technological progress, docking industry in transition; multi-use of resources, diversified development vitality magazine printing.

Specifically, is the traditional printing companies should break his own form of the original production, speed up the processing industry from passive to active service-based industries., Is committed to providing the design, procurement, printing, distribution and other train services, providing customers with a whole solutions; actively to the development of e-commerce and network printing, the first implementation of the digital printing and digital printing works, and to open up new areas of business in personalized, on-demand printing needs are met; actively serve on the downstream industries to enter the publishing and distribution of cultural and creative digital content industry, existing business from the start, made the difference in characteristics to create new business ecosystem.
In addition, the printing companies also need to take the initiative to understand and actively fight some of the central and local governments in order to promote the development of cultural industries and the introduction of special funds, policy, restructuring and development to create a more powerful conditions.

In short, the chinese printing companies need to seize the cultural industry development and prosperity of this rare historical opportunity, positive transformation and upgrading, and constantly enhance the status and influence in the cultural industries together to achieve the Party and 18 proposed building a moderately prosperous society
contribute to this grand blueprint.

18 big printing: transformation and upgrading

November 8, 2012, the the Eighteenth National People's Congress of the Communist Party of China held a grand rally in Beijing. Hu Jintao on behalf of the 17th CPC Central Committee to the General Assembly entitled "unswervingly advance along the road of socialism with Chinese characteristics and strive for building a moderately prosperous society," the report. In the report, Hu Jintao proposed to "firmly grasp a solid foundation for the development of the real economy, the implementation of policies and measures to be more conducive to the development of the real economy, and strengthen the demand-oriented, promote strategic emerging industries, advanced manufacturing healthy development, accelerate the transformation of traditional industries
upgrade. "

As part of the traditional printing industry, printing industry is now facing the biggest problem is the intensive cohesion a lesser extent, the lack of core competitiveness, and inadequate investment in independent innovation, the quality of the potential to be improved. Specific performance shall be "big, small is not fine, far more than the competition in the coordination and cooperation among enterprises within the industry, lead to the situation of the low-level redundant construction industry is difficult to be fundamentally changed; most printing and printing equipment manufacturers in the market over-reliance on cost advantages and low-cost competitive strategy, inadequate investment in technology and management innovation.
Resulting in domestic printing equipment and internationally known brand products, there are obvious gaps in the scientific and technological content, quality and stability.

In order to solve this problem, the relevant departments of the government has taken a number of measures to solve this problem, and training demonstration printing enterprises, promotion of digital technology approach through the implementation of green printing, guides the transformation and upgrading of the printing companies.

Implementing green printing, the Government actively expand the scope of the implementation of the green printing, to take full advantage of the market adjustment mechanism, procure printing enterprises to increase investment in green technology under the guidance of the tangible and intangible forces, take the initiative to improve the technical level, improve the production environment, elimination of backward production capacity, thus contributing to the printing industry to achieve industrial restructuring. In October 2011, the General Administration of Press and Publication, the Ministry of Environmental Protection issued the Notice on the implementation of the green printing, outlined the "12th Five-Year" period of green printing schedule and route map.
At present, China has more than 160 companies through green certification, to the end of the "12th Five-Year" to basically establish a green printing system, and strive number of green printing companies account for 30% of the total number of printing companies in China.

The training demonstration printing enterprises, the government has increased funding, policy support, and accelerating the development of the national printing demonstration enterprises with lead radiation effect. Beijing Hualian Printing Co., Ltd., has received the first batch of 25 printing companies in accordance with GAPP released in December 2011, the state printed copy model enterprise management approach provides the title of the national print copy demonstration enterprise. To the "12th Five-Year" period, and strive to national printed copy model enterprise in the country reached 100.
Such enterprises are in many ways the field to get the support of relevant national policies.

The promotion of digital technology, the General Administration of Press and Publication has been in the National Development and Reform Commission to declare the success of the printing industry special projects, including two projects of the digital printing and printing digital "and" green printing system, the first batch of 10 large projects 54.2 million
yuan from the central budget for investment in structural adjustment funds earmarked fund subsequent projects are also being reported hearing process.

In addition, according to the requirements of the "national" 12th Five-Year "period of cultural reform and development planning framework, the General Administration of Press and Publication and the Ministry of Finance will soon jointly issued" on the implementation of the printing industry transformation and upgrading works. Target is around the key technology in the development of the printing industry and materials R & D and applications, to seize the key technology and equipment research and development, integration and applications, to promote development in the bottleneck problem to solve, and promote major technological innovation capability in the field to improve and speed up the production Gakken level of cooperation to deepen and accelerate the formation of endogenous dynamics of the development of the printing industry. Strive to cultivate a number of backbone printing enterprise with strong strength and influence in the green printing and digital printing, 3-5 years to significantly improve the overall level of China's printing industry, a substantial increase in output value, capacity development has continued to improve. Related enterprises should seize this rare opportunity to keep up with the policies, hard skills as an opportunity to achieve leapfrog development, enterprise restructuring and upgrading.

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