Chinese printing future is very bright especially the special printing which can be feel by people. Chinese special printing skill will increase performance-enhancing effects and be able to play as print accidents functions. In other words, it is a means to improve print additional value. The specialty printing has the potential is immeasurable, as printing companies and printing customers should predict the prospects for the development of specialty printing.
In domestic enterprises, engaged in the work of the special china printing for small and medium-sized printing enterprises, of genuinely engaged or involved in the field of specialty printing large enterprises are really few and far between. What is the reason for it? The answer of many people in the industry is - special printing market is too small, and the customers and quantities are insufficient, the profit margins are too small. In fact this idea is unscientific, specialty printing up to now, in fact, in the packaging, magazines printing,catalog printing, advertising and other areas have occupied a very important position.
A special printing packaging field, "a combination of party"
There can be no doubt, packaged goods market occupies a pivotal position. In order to win the attention of more consumers, businesses have to rack their brains to commodity packaging, features, differentiation, exquisite technology become an important element of the commodity package. Packaging of goods in order to make more effect, ordinary book printing alone is unlikely to achieve, at this moment, specialty printing well to meet the needs of packaging designers. In recent years, it can be seen, the special printing technology unprecedented development, penetrated into various areas of packaging and printing, to form a huge market space, and special arts and crafts, special inks and specialty materials optional combination to break a new Road, specialty printing can be found in the printing world of their own.
You can see, the cosmetic label printing china, due to the unique nature of the cosmetics industry, cosmetics packaging labels must be both protective, functional and decorative at the same time, the increasing consumer cosmetic appearance of the packaging requirements, therefore, the cosmetics label printing has been shifted from the traditional screen printing self-adhesive label, film label materials demand is growing rapidly. However, the domestic high-end cosmetics label printing companies is not much technology and there is a serious lack of supply a special printing development, there is a lot of space in this area. In addition, three-dimensional printed in the window advertising, advertising tag, alcohol and tobacco, anti-counterfeiting, food, medicines, cosmetics and other daily necessities surface or overpack this one with the survival and development of the fertile soil. Dimensional printing as an important branch of the special printing technology and equipment can be greatly improved. Also, it contains more special printing technology component of pharmaceutical packaging and printing. Security signs of a small kit in Germany there are about a dozen anti-counterfeiting, if any, microfilm text, gravure printing technology that can be identified with the naked eye, as well as the use of special methods to see security standard. In fact, in the packaging and printing, specialty printing possession component can be more, as long as the industry has confidence, specialty printing completely in the packaging place.
2, the influence of special printing magazine sales
Magazine for young people and women, on the cover, advertising pages, appendices, using a wide range of specialty printing, or special processing has increased noticeably. Such metallic luster foil hologram is applied in the name of the site on the magazine, for example, or on the entire cover of vapor-deposited film; Another example of the cover of the magazine into an single-folded or inwardly folded twice Advertise in its opposite, so advertising owners can get a more eye-catching advertising, publishing units, due to the cover increased ad pages and economic well kill two birds with one stone; addition, metallic sheen spreading uplift print above metallic yarn, make it shiny, eye-catching image performance advertising, the more popular makes cosmetics advertising industry, some magazines and even take applied to the finest in the Appendix to the CD-ROM or novelty goods made of special printing. Large magazine market for specialty printing provides another option.
3, the special effects of advertising specialty printing
For large format advertising, specialty printing technology can be described as to arrogate the world. Technologies like screen printing, large format inkjet technology is well in line with the needs of the advertising, plus special process can do more to attract attention effect, in full compliance with the requirements of the advertising business. Even in the face of a small advertising products, specialty printing also has its place, like spices printing the print has a special flavor, to increase the attractiveness of print, spices printing or stencil printing, gravure, mainly with decoration printing in the packaging, food packaging printed on the same flavor with a built-in food, cosmetics printing the scent of perfume and the general instructions, some floral printed on postcards, calendars, New Year's card, in order to sell goods. In fact, as long as the ads, there is a special printer china survival space.