As a medium of spreading information with pictures and
texts, the propaganda catalogue is loved by many enterprises, and the design of
good enterprise propaganda catalogue is naturally the first choice to show its
own strength. Especially for some enterprises with less marketing costs, catalogues
carry more expectations of enterprises. Let me share with you the enterprise catalogue printing should pay
attention to what matters. I. Basic steps in promoting the design of the catalogue printing
1. understand the design requirements, the main
content of understanding is what nature of the enterprise catalogue, is the
corporate image album or enterprise product album, the album roughly how many
pages to design, what paper to use, roughly want to design into what style,
these questions are to communicate well.
2.
the design focus of a promotional catalogue, if a single-page brochure or a
large brochure can’t contain complex advertising content, it requires a
multi-page album sub-format. This multi-page booklet must have consistent
content in the editorial policy, colorful and colorful album, can provide
readers with knowledge, so in the layout of the catalogue or art point of view,
to make it play a personality, with unique creative design charm.
3.
The catalogue design size, paper material and opening. In the catalogue printing, the size of the paper is called the opening,
the general catalogue is usually 16 open or 32 open, color pages are generally
printed coated paper.
4.
The binding of catalogue printing, the definition of binding is to make the
printed pages connected in order to make them strong and beautiful, easy to
read and save, and binding also includes many other printing after the
processing of finished products, such as stamping, punching, etc., the staff
responsible for the production must design their use purpose, content, pages,
paper and weight, size, thickness and so on.
5. The later stage of catalogue, the final key
step of catalogue is printing, generally speaking, the design company in the
determination of style, design catalogue when some of the technical problems of
publicity catalogue is also to be considered, otherwise the effect of design
and printing effect appear too big error that is no effect. Now some design
companies and printing companies are one, this is not only conducive to
businesses to save the cost of album design and printing, but also better grasp
the quality of publicity album printing.
II. Points for attention in promoting the design of
the catalogue printing
1. Enterprise brochure design cover simplicity, can
directly reflect the enterprise brand and product information;
2. The enterprise brand logo appears many places,
deepens the target audience's memory;
3. Enterprise catalogue design content concise, easy
to read, outstanding appeal;
4. Through the text and picture arrangement, with a strong visual impact,
showing the strength of the company;
5. Typesetting process also taboo pictures, text shape
the same, in order to form the beauty. 1. In the aspect of text, we should pay
attention to the choice of font and font size, which can be used for reference
in the text selection of excellent publicity catalogue works. The distance
between words should be less than the line spacing, the line spacing is less
than the word height, the line spacing is less than the segment distance,
leaving space around. The quality of graphic and text typesetting directly
affects the quality of the catalogue printing and the impression left to the
audience, and will also have an impact on the communication of corporate
culture. In the process of designing the catalogue, we should pay more
attention to the layout of the content, and show the style of the enterprise
represented by the picture book from various angles.
In the process of promoting
the design and production of catalogue, it is usually necessary to integrate
resources and plan the whole according to different contents and themes, so
that there is no lack of innovation in the overall harmony of the catalogue.